I think the intensity of colour, brand and lipstick shade should depend on the individual, as not one colour fits all. Red's (I have found) can be particularly hard to get the right one, so just spend time trying before you buy, as most makeup counters will be happy to let you try their products. And if you're buying from Boots or Superdrug, make sure you've got a tissue to thoroughly wipe the lipstick bullet before and after you apply it to your hand.
I recently had a splurge in Mac when they had a 20% off event at Seven Dials Covent Garden, and amongst other things, came away with the following lipsticks:
Pure Zhen - nude
Sweetie - pink
Cockney - red
I feel I am a lipgloss girl at heart, but the creamyness of these lipsticks meant they weren't too harsh for my face and not too much of a drastic change to the look I usually create with lipgloss.
E x
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